X5 Retail Group, Russia's leading multi-format retail company, The new concept takes into account current trends in design, internal architecture and customer expectations that have changed over the past 5 years since the last conceptual update of the distribution network. At the same time, the emphasis on low prices was maintained. Work on creating the concept began a year ago, several stores were opened this spring to test new items, it was approved by early September, and now all stores are opening in the new JDV format.
“The new concept embodied the idea of what a convenience store should be like today to make the life of everyone who lives nearby and works in it better. Ergonomic internal architecture, friendly design and a new level of fresh produce at the same low prices will create a really pleasant atmosphere in the store and will bring pleasure from shopping.”
Natural materials were used in the design of the interior and exterior, and warm colors prevailed, navigation became simpler, and the lighting concept involves both directional light, ac and diffused light lamps to create a cozy atmosphere.